Her full name is “Á Grande e à Francesa” Establishment in the area of the restoration, inserted in a zone frequented by a young public, in the heart of the City of Porto. We create the abbreviation for the name, making it simpler and easier to pronounce. We consulted on the menus, incorporating toasts of bigger format, with appealing menus. All the communication was done through icons, facilitating the understanding by all the clients, including the tourists. This bet turned out to be a success, we distanced ourselves from the competition and created a loyal audience.